I'm an UX Designer/Product Designer based in NYC

Re-Branding: Macy's Impulse

Visual Re-Branding: Macy's Impulse


Role: visual re-branding designer


Impulse is Macy's newest and hottest brand for millennial generation. It is a collective of contemporary brands sold in store and online. 

This project is a visual re-branding project. The pain point of the old design is that the visual feeling is very much similar to Macy's main website, which is very different target from Impulse brand. After doing the research on competitors' website, we came up with this clean and fashion feeling website. 

After the redesign, the sales went up 20% in half year.